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21-09-2019

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Flowers are a good way to decorate. Of course, there are times when you can express your gratitude with a bunch of gorgeous flowers. For those who want sustainability, it's best to buy a flower or a box of roses with a FLP label. The latter is packed at the time of flowering and lasts for a few years, not just a few days. We interviewed Sarah Zegor (Sarah Zergaw), founder of start-up Emmie Gray GmbH. Zergo discovered boxed roses on a trip abroad, learned this method, and successfully introduced this special process into German interior design. She plans to spread the technology across Europe in the future. 

How did you think of finding Amy Gray? 
On a trip abroad, I found a rose box. When I came back, I wanted to order one for my family online. Unfortunately, no goods were provided for Germany. This is how the idea of offering this product in the German market came about. 

Would you mind describing the program in detail? 
Of course, I'd love to. Roses are harvested at their peak. To avoid transportation problems, our partner Ross Farm carried out the protection process directly on site. Roses are first isolated from their natural cell fluid and then replaced by an alcohol-based preservative solution. In this process of environmental protection, only natural ingredients are used, so roses are biodegradable and absolutely harmless to human health. 

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Did your colleagues in South America tell you the secret of their production? 
We have been working closely with our South American partners from the outset to develop new color concepts and even new products with farms. For example, we are currently testing the preservation of a flower variety that has so far existed only in its fresh, unprocessed form globally. 

What problems do you have to solve in the first place? 
We have invested a lot of time and energy, even before our online store launched, as well as our personal funds, do not know whether our product will be accepted, because it has not yet appeared in the German market.Although there may be one or two situations that hold us back, giving up is not an option for us. 

When did you know you succeeded? 
After six months of careful planning, we finally opened and received a lot of orders from the beginning. We were reassured by the positive feedback from the first customers, and a few days later, more than 100 Emmie Gray Roseboxes had been sent to the living room in Germany. 

What are you doing right now? 
We have been committed to expanding our range with innovative products, and our customers can look forward to many new interior designs to make their homes more beautiful. What is it? We just can't reveal it yet.

Products customized for major customers have also developed into an interesting line of business. The name or logo of the company is printed on the box. Companies from the auto industry, such as Porsche and Mercedes-Benz, or cosmetics companies, use the service. 

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Do you have any suggestions for the personal and professional lives of other entrepreneurs? 
I think work-life balance is a challenge for every new entrepreneur, especially in the early days. In our first year of working with Emmie Gray, huge demand completely overwhelmed us. We work day and night, and we have little time to spend with our family and friends even on weekends. Fortunately, things have changed now, thanks to the help of our great team. 

Although this is usually difficult, in the face of all the stress, you should not forget to take regular breaks. In the long run, it's the only way you can devote yourself to your project and stay energetic and focused. 

Trends are like flowers. They come and go every season. A pink sweater could be all the rage in a month, sweeping the fashion world. You can see it on the t stage, just slightly different, from one designer to another, and then on the shelves of your favorite store. But by the time summer came, it had disappeared. Instead, there is another best thing: a coral dress that will also find its rightful place in your wardrobe. However, some trends can last for years or even a lifetime-Polaroid cameras, tape recorders and leather jackets, to name just a few. Rose Box, which is right there in New York, is the most noteworthy trend in the market at the moment. 

The company, which started as a bicycle courier, said it would not abandon the strategy: "We will find areas where there is enough demand to give us reason to be down-to-earth." 

At the same time, he said the next day's shipments had allowed the company to "grow faster in the short term". (either way, UrbanStems does not charge an additional delivery fee.)

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